I ate AI for breakfast.

I mean, sort of.

I prompted Claude and Perplexity to help me record music with Ableton. Then I used ChatGPT to write a cover letter in the voice of David Lee Roth. All before 9 am.

Other than the insane carbon footprint and the growing pains, I think AI is mad fun. Like an eager, earnest, super-fast, talented intern. A combo of Firefly, Midjourney and Canva can make some dope comps. And you can even use Copilot and ChatGPT to write prompts. In fact, if we ask the right questions and build the right simple systems, AI can hone any craft. Make best practices even better.

BTW, I know AI thinks it wants my job. But I’d like to see a Large Language Model build a remote-friendly team culture. Or come up with an original brand idea that really catches fire. Or get in a room and pitch it.

I am a writer, a storyteller and a creative team leader. I tell brand stories that weave their way in. I develop communication ecosystems where storytelling drives behavior. I nurture good ideas, grow creative careers, and cross disciplines with a single bound.

Sometimes I’ll write a digital story that unfolds over months. Or a brand act that hits as quick as a glance and a thumb. Either way, good storytelling is good business. Branding, rebranding, broadcast, OTT, OOH, digital display, print, social, IRL, promotions.

I can put together a killer team or join one. Let’s tell your story.