Reinvented an iconic jingle to make cat food entertaining.
GOLDEN GRENADE IMPACT AWARD WINNER
Meow Mix. Cats ask for it by name. But that iconic jingle had become a stale earworm. So we gave it a bunch of new lives.
We renamed real musical acts and inspired them to use the Meow Mix jingle as a creative springboard, filling ears, hearts and cat bellies along the way (every version came with a link to order Meow Mix online).
The jingle clawed its way back to relevance, and the resulting social love was crazy. The EDM version resulted in a 10 hour YouTube remix with user-generated cat footage and over 11 million views.
MWMXX
Got 10 hours to spare? Grab your glow sticks and glitter, the dance floor is calling. And yes, there’s an E in Meow.
Kismet’s Kitten
That’s right girls, this is our litter box. And if those tom cats want someone to rub up on their legs, they better come correct.
Dusty McMeow Jr.
Well, shucks. Ain’t nothing like riding shotgun in a big ol’ pickup with a country song a-blaring. This one here is better’n a red leather scratching post.
Twisted Whiskers
Claws out, let’s rawk! Time to glam up your collars, fill the arena and scream for the finest “fur metal” from the age of Aqua Net.
Boys II Cats
Now let’s take it somewhere smoother. Light some candles, and run that bath, girl. We about to get our purr on…