Turned the Bud Light bottle into a beacon of inclusion.
BRONZE EFFIE AWARD WINNER
SILVER REGGIE AWARD WINNER
Since Bud Light’s debut in 1982, at a time when other major brands shied away from taking a stand on the right to love who you love, Bud Light embraced the LGBTQAI+ community.
So it was only fitting that for the 50th anniversary of Pride, we didn’t just rainbow wash. We put our money where our bottle was. Proceeds from every Pride Bottle purchase went directly to GLAAD.
For the first time ever, the iconic Bud Light crest was rewritten. We made it a message of inclusion and support.
This is the famous Bud Light beer. Brewed for the many who’ve opened eyes and hearts and minds. Who’ve spoken out, stood tall, and loved with pride. For the many who on this day, in this moment, want the world to know the truest truth about themselves and see things as they can be, we celebrate.
OUTDOOR AND SOCIAL