Put parents in the most comfortable baby stroller.

SUPER REGGIE AWARD WINNER

GOLD EFFIE AWARD WINNER

New parents typically shop for baby strollers online. They read reviews of the biggest brands and then head to the store to make a purchase. But how do they know if the ride is really comfortable enough for their babies?

We built a fully-functioning adult-sized version of the Contours baby stroller to help them decide. Then we filmed real shoppers going for a spin, and put the content all over social media.

And we sold tons of baby strollers by “pacifying” a shopper pain point. (obligatory Dad Pun)