Helped sports fans order Bud Light straight to their couch.

GOLD REGGIE AWARD WINNER

SILVER EFFIE AWARD WINNER

When sports returned during the pandemic, thirsty fans were still stuck watching at home. It was a strange time in sports history. Bud Light needed to maintain its relevance as a category leader, make up for lost concessions revenue, and remind everyone to have fun.

So we created a campaign that put the beloved Bud Light vendor right in the neighborhood. He showed up on TV, radio and social media, driving orders at BudLight.com/delivery

Big social conversation. Moonshot sales. Knocked it out of the park.